To launch “Up All Night”, blink-182’s first single in eight years, we created the blink-182 Film Festival You Didn’t Know You Entered, which used Google’s ContentID technology to search YouTube for every instance of fans using blink-182 songs in their videos without permission from the band or label.
But instead of getting the fans in trouble for breaching copyright, we rewarded them by making a music video for the song made up entirely of clips from the best of their videos. We also had the band members perform an award-show ceremony, wherein they declared fans winners in categories like “Least Tattooed Travis Barker Impersonator” and “Best Use of Father’s Bank Account.”
But instead of getting the fans in trouble for breaching copyright, we rewarded them by making a music video for the song made up entirely of clips from the best of their videos. We also had the band members perform an award-show ceremony, wherein they declared fans winners in categories like “Least Tattooed Travis Barker Impersonator” and “Best Use of Father’s Bank Account.”
Clio Awards - Silver
One Show - Merit
New York Festival - Silver, Bronze
AICP Next - Shortlist
One Show - Merit
New York Festival - Silver, Bronze
AICP Next - Shortlist
